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Promoting What’s Right With Hip-Hop Producer/Record Company Brings Out Positive, Best in RAP Talent
By Darwin Campbell
Lone Star Power Pages
DALLAS- In an age where media critics have written epitaphs for Hip-Hop music, So Fly Records is reviving the way the community views the genre.
So Fly Records in one of Dallas’ newest recording labels established in 2006 by Tarence Robinson (T-Rob) and works to recruit new kinds of talent to the entertainment industry.
“I want to empower those who have a desire to become successful,” Robinson said. “I believe it was Goethe that said, “If you treat an individual as he is, he will remain as he is, but if you treat him as if he were what he ought to be or could be, he will become what he ought to be and could be.”
The company believes it is not only trailblazing new territory, but also has the competitive edge and advantage because of its focus on the “whole” individual and not just the “talent”.
“Our goal is to connect to local as well as international communities in order to identify new generations of good music,” Robinson said. “Our mission in so doing is to provide the right combinations of music production, marketing, networking, professional management and career coaching to ensure artists’ success and maintain the integrity of their works.”
According to Robinson, based on emerging interest within the Hip Hop entertainment field, there is a strong need in the professional development of new talent, specifically career coaching and management of bourgeoning artists.
“So Fly Records will play an integral part in keeping the empowerment, promotion, and provision of Hip-Hop’s role in the forefront,” he said. “Our dedication to music, the arts, community service and development of new musical talent will put So Fly Records at the top.”
Another objective of his company is to give young people an outlet and opportunity for positive self-expression and use that opportunity to help them understand the power of setting positive goals and the value of education to their life.
“Many students use hip-hop as an outlet to express ideas, dreams and aspirations to become artists,” he said. “Our participation with the local high school gives us the opportunity to find and develop new talent within the community, as well as encourage students to stay in school and pursue their dreams.”
One of So Fly Records newest artists, T-Fly (Trey Davis- in photo below), is a living testimony to Robinson’s philosophy of mentoring young and upcoming stars.
Born in Fort Worth, Texas, and reared in Dallas, T-Fly embraced rapping as a solution to aid him with his anger.
T-Fly’s desire to become a professional rapper came to life in 1996. He has is partnered with K-104 FM (KKDA) and the City of Dallas Recreation Centers through So Fly Records to provide free shows to kids enrolled in summer camps. T-Fly has also participated with K-104 FM (KKDA) Summer Jam Concerts.
The father of two is also appealing to the government to bring the troops in Iraq back home in one piece as soon as possible in his new single called “Soldiers.”
According to T-Fly, So Fly Records has not only enhanced his artist’ growth and development, but also provided him with the tools he needed to produce and write his own music.
So Fly Records is currently working to complete T-Fly’s upcoming album that will be in stores soon.
T-Fly’s is also preparing for upcoming performances with one of Dallas’ local high schools during students preparation for the TAKS test.
Robinson said his vision is to retool the Hip-Hop image that has been linked to negative news stories that connect the genre to crime and violence. Critics also contend the demise of the music is due to some music industry leaders, the lack of creativity and the overuse of sexually explicit and suggestive music lyrics and videos.
He also is on a mission to debunk and change the old negative stereotypes some in entertainment and the news media have labeled Hip-Hop with.
These latest challenges have him embarked on a historic journey to teach, train and develop each artist and provide them with the necessary life skills, tools and mentoring it takes to help that talent grow in a positive manner.
”Hip-Hop not dead. It is very much alive and has given to so many,” he said. “It is my belief that Hip-Hop’s role is a way of life and a tool to empower, promote and provide for many different artists.“
Another focus of Robinson and his company is the community.
The company is planning a community service event this fall that will include providing clothing, blankets and pillows to the homeless population in Dallas before winter.